Start Date:

January 17th, 2022

Learn how to run ads on Facebook, Google, and other ad platforms.

LIVE Classes
Multiple Resources
Active Community
One-on-One Mentorship
Christopher Graham
Paid Media Instructor
Paid Media Cohort
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Duration: 
15 weeks
$0 upfront
Lifetime Access 
Class: M-TH @ 6pm PT

About the Course

Learn Facebook Ads and Google Ads. We'll teach you how to use Facebook and Google's ad platforms and we'll help you get certified in Facebook Business Manager, Google Ads, and Google Analytics.

Cohort 5 class

Does this sound familiar?

SkillBank is right for you if...

  • You've applied to countless marketing jobs, but haven't heard back.
  • You want to learn how paid media works and how to drive traffic to websites.
  • You're missing experience in your resume to present to companies.
  • You don't know how to negotiate a marketing salary.

Course Content

Topics Covered:
  • Create landing pages
  • Marketing models (BJ Fogg Model, AIDA Model, etc.)
  • Building informed ad campaign strategies
  • Optimize landing pages
  • Optimize ads to increase return on ad spend (ROAS)
  • Audit real Facebook and Google ad data
  • Facebook Business and Ad Manager
  • Google Search Ads
5 Sections of Curriculum:
  • Section 1: Triggering Human Behavior (3 weeks)  
  • Section 2: Ad Platform Mediums (3 weeks)  
  • Section 3: Understanding Human Behavior (2 weeks)
  • Section 4: How to get interviews  
  • Section 5: How to win interviews