Facebook has made strides since its humble beginnings in 2004. What was once a way to connect with friends has become an unstoppable force for social media marketing.
With roughly 2.8 billion active users around the world, the recent acquisition of Instagram and WhatsApp, and several new business integrations, Facebook is asserting itself as the most powerful social media tool for business.
Facebook has introduced a PPC advertising system, similar to that of Google. Millions of organizations are already taking advantage of this lucrative medium of advertisement.
If you’d like to start using Facebook PPC ads for your business, this article is for you. Here we’ll go over the ins and outs of PPC ads on Facebook.
Pay-Per-Click, or PPC, is a method of web marketing in which the advertiser places their ad in a place of high attention. The advertiser then pays for every engagement, or click, that their ad receives.
This method of advertising is far faster at getting attention than organic SEO techniques. What would take months of time and careful attention to your organic social media or search engine marketing efforts can be done quickly with minimal effort through PPC advertising.
Now let’s go over how you can use this to your advantage.
The truth about PPC advertising is that it can either excel or flop. Before setting up your campaign, you need to be sure that this is the right mode of advertising for your business.
To maximize the effectiveness of your PPC advertising on Facebook, you need to:
Do you want to build brand awareness? Maybe you want to get more people to download your app or your website’s store. Once you know your objective, build a sales funnel that begins with social media.
The first step is to identify the demographics of your customer base, then target those demographics on social media.
Instagram tends younger, with their largest age portion between the ages of 18 to 28. Facebook, on the other hand, tends older, with 24 to 54 encompassing a vast majority of its users.
For example, ads can be placed directly into peoples’ feeds as sponsored posts, as sponsored stories, or as panels on Facebook articles.
Now that you’re familiar with how to start a PPC campaign on Facebook or one of its acquired social media platforms, it’s time to dive into some of the strategies you can use to maximize your success.
To make your PPC ad as visible and as appealing as possible, the ad must be placed and in some way be relevant to what your target audience is interested in.
You want your ad to sit right where your target audience puts the most attention. For example, if you sell fishing gear, you want your ad to appear in feeds that use fishing-related keywords or hashtags or add it as a featured panel on fishing articles.
Every sales funnel needs to start somewhere, and in this case, it’s Facebook. Depending on how well you know your target audience, you can start by advertising in places that attract their attention.
Here are the different stages of the funnel, and how you can implement them into your marketing strategy.
Much like cold calling, this phase of the funnel is like casting a net out. This first phase will tell you how well you’ve targeted your market.
Social media advertising is only going to increase in effectiveness as these platforms grow and attract more and more human attention. There is no better place to deploy advertisements than social media, and Facebook is the most powerful player in this space.
Take advantage of the highly lucrative ad space that is social media, and follow this guide to maximize the success of your Facebook PPC ads.
Interviewing for a job is always a nerve-wracking experience, but this goes double for interviews for a marketing position.