We introduce you to social media advertising and the fundamentals of running paid ads. You will learn about behavior models, sales funnels, personas, and setting up a website. (Real projects pictured!)

You will learn how to create ad campaigns and create audience strategies on Facebook, Google, Amazon, and Apple's ad platforms.

In this section, you will learn how to optimize your ad campaigns using Google Analytics. We will cover tracking conversions, traffic sources, creating goals and more!

In our final section, you will create your resume, cover letter, and learn about applying to jobs in the marketing and advertising world.