6 Paid Media
Why Paid Media?
Paid Media Marketers
The digital marketing industry is growing every single year. In 2020, the global digital advertising and marketing market was estimated at $350 billion and is projected to reach $786.2 billion by 2026.
Paid Media Marketing Industry Statistics:
- Over 7 million advertisers invested a total of $10.01 billion for PPC ads in 2017. (Social Media Today)
- Traffic brought through PPC advertising yields 50% more conversions than organic advertising. (Moz)
- Pay Per Click advertising returns $2 for every $1 spent—a 200% ROI. (small biz genius)
Fellow Shout Out
Meet Cameron Richtik
Paid Media Associate at Hawke Media
Cam joined SkillBank in the Winter of 2021. He resides in Oregon. After completing the SkillBank paid media marketing program, Cam landed a full-time job at Hawke Media in Los Angeles.